As a fresh, new technology, the idea of blockchain has taken the world by storm.
Starting with a fascination over Bitcoin, the idea of decentralization, and the many altcoins that purport to upend entire industries, there is a great deal of excitement to be had with regards to cryptocurrencies.
At the current moment, the main focus for most blockchain companies is to develop the tech. Perfect the tech and success will follow — build it and they will come.
The problem with this technology-focused strategy can be readily seen with the way the general public discusses blockchain. Simply put, they don’t. Rather, they discuss trading blockchain-based currencies.
Instead of purely focusing on technology advancements, blockchain companies may want to look at exactly what kind of uses would be most relevant to the average, everyday person. Without truly understanding user personae, blockchain companies may be building products tailored towards a userbase that does not truly exist.
