After launching in 2016 where Brave browser saw its first 1.0 update, it has recently reached the milestone of 20.5 million active monthly users.
The privacy focused browser had 8.7 million active monthly users at the same time last year, and of the 20 million monthly users, 7 million are daily users, which is more than double last year’s 3 million.
Brave added that since Apple allowed the default option on iOS to be browsers other than its own, it has seen its iOS user base increase by a third.
Integrated Adblock and Rewards
One of the browser’s touted features is that it blocks ads unless users wish to see advertisements powered by Brave. By viewing Brave ads, users can earn BAT tokens.
The browser claims its customers have a 9 percent click-through rate, smashing through the industry average.
The browser also has its own cryptocurrency, the aforementioned Basic Attention Tokens (BAT), used by users to “tip” the creators of material. So far, 26 million of those tokens have been sent to creators. The blockchain-based token is selling for just under 18 cents at the time of writing, suggesting around $4.6 million has been sent from users of BAT.
Brendan Eich, CEO and co-founder of Brave, said, “Users are fed up with surveillance capitalism and 20 million people have turned to Brave for an entirely new web environment with an opt-in ad economy that puts them back in charge of their browsing experience.”
The Basics of Brave Browser
Brave Browser is a free and open-source web browser based on the Chromium web browser created by Brave Software, Inc. It blocks ads and website trackers and offers a way for users to give websites and content creators crypto-currency donations in the form of Simple Attention Tokens.
As of 2019, Windows, macOS, Linux, Android, and iOS apps have been launched by Brave. By default, the latest version features five search engines, including their DuckDuckGo partner.
Brave touts itself as a privacy-focused browser. It regularly notes how other browsers such as Google Chrome and Mozilla Firefox track user activity in order to sell ads.
Brave Software sold 1,000,000,000 BAT for a total of 156,250 Ethereum (US$ 35 M) in less than 30 seconds in an initial coin offering on 31 May 2017. An additional 500,000,000 BAT was held by the company to be used to facilitate the platform’s adoption.
In early December 2017 , the company disbursed the first round of its ‘user development pool’ grants: on a first-come first-served basis, a total of 300,000 BAT was allocated to potential users.