Bitcoin is being pushed on social media by Ricardo Salinas Pliego, chairman of the Grupo Salinas conglomerate and the third richest individual in Mexico.
The Mexican billionaire changed his Twitter bio to include “Bitcoin”.
As an alternative to fiat money, Salinas has displayed a strong interest in the currency in the last few months. He is the latest billionaire to turn to Bitcoin with his bio.
One of Many Billionaires to Push Bitcoin
The billionaire updated his Twitter bio over the weekend to incorporate the Bitcoin (BTC) hashtag, with an estimated net worth of more than $13 billion as of January. Crypto Twitter users and some of the more than 840,000 followers of Salinas reported seeing the move Saturday about the time the crypto asset price grew to more than $40,000 in 23 days for the first time.
He enters the ranks of many rich people who, with confidence in their bios, brandish their devotion to BTC, including Michael Saylor of MicroStrategy, Anthony Scaramucci of Skybridge, and, for a brief spell, the wealthiest guy in the world, Elon Musk.
In November, Salinas claimed 10% of his “liquid portfolio” was invested in BTC, with the remainder “precious metals miners.” In December and January, the 65-year-old billionaire bought in before the Bitcoin price soared to fresh all-time peaks, more than double his stake. He also said he has not intended for at least five years to sell off any crypto holdings.
Salinas is not the only billionaire who has lately started utilizing social media to promote crypto. SpaceX CEO Elon Musk continues his campaign for the Dogecoin cryptocurrency today (DOGE).
In recent weeks, Musk has pushed DOGE users as the token has been involved in a pump campaign by Reddit traders and investors. In the past 30 days, the price of DOGE has risen almost 600 percent.
Who is Ricardo Salinas?
Salinas is the founder and chairman of Grupo Salinas, a Mexican media and retail conglomerate consisting of the second largest broadcaster in the world, TV Elektra, and Grupo Elektra, a retailer of home appliances and electronics.
With an approximate net worth of US$13.2 billion in February 2020, he is the third wealthiest person in Mexico and the 110th richest person in the world.
Salinas purchased Iusacell in 2003 (the first mobile phone business in Mexico) and combined it with Unefon four years later, another cell phone company he established in 1999. In early 2015, however, Grupo Salinas confirmed the selling of Iusacell to AT&T.
In 2012, Grupo Elektra purchased Advance America, a business that offers short-term non-bank loans in the United States, currently named Aim Financial. Punto Casa de Bolsa has now been put into service. More than six thousand touch points work in Mexico, the United States, Guatemala, Honduras, Peru and Panama.
The World Economic Forum, The Economist Roundtable on Mexico, the Young Presidents’ Organization, UCLA, the Institute of the Americas, Harvard Business School and TED were attended and addressed by Salinas, where he addressed issues relating to globalization, education, entrepreneurship, freedom and opportunity in the BOP.
He also has a blog where, in Spanish, La Opinión, the Huffington Post and the Mexican press, he publishes his market, political, economic and cultural ideas and frequently writes in Newsweek. The first Mexican named to the Board of Trustees of the Aspen Institute a year ago was.