Cryptocurrency exchange FTX announced that American football star Tom Brady has become a stakeholder and a brand ambassador.
Gisele Bündchen, a model and activist, has joined as an equity partner in FTX.
Brady’s FTX Stake
At this time, no one knows how much Brady will share in FTX, but the exchange operator has said that he would get his signing bonus in bitcoin, according to The Block.
Although Brady is one of FTX’s partners, they’ve also teamed up with model and activist Gisele Bündchen. In addition, she will also get an FTX signing bonus in cryptocurrency, and be involved in FTX’s humanitarian and environmental projects.
Brady has long been an advocate of cryptocurrencies, as shown by his attendance at Consensus 2021 and his presentation about Bitcoin during the conference. Buccaneers quarterback Josh Freeman has said that he wants to use his free-agent earnings to invest in alternative assets.
The recent investment in the FTX cryptocurrency exchange will see him take on a new role as an advocate for cryptocurrency.
Brady is Well-known for his Entrepreneurship
Brady has made a few endorsements in the areas of shoes, sports gear, watches, cars, and drinks. He made $7 million in endorsement earnings in 2014, according to Forbes. This year, he made his first appearance in Simmons Bedding Company’s Beautyrest Black advertisement. The healthy snacking brand he started in 2016 has received stellar reviews.
Brady unveiled his new peak performance website, TB12Sports.com, on January 20, 2016. Brady’s workout routine and TB12 Store are highlights of the site. On August 23, 2016, the TB12 brand launched a snack collection, and it was all because of one athlete: Tom Brady. This snack is devoid of gluten and dairy, contains raw, vegan, and organic ingredients, and is also available in an unprocessed variety.
In February of 2017, Brady announced the creation of the TB12 Foundation, with Boston Private and Robert Paul Properties. The goal of the foundation is to offer free rehabilitation and training services to disadvantaged young athletes after a sports injury.
Brady also entered the book industry. The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance was released on September 19, 2017, by Simon & Schuster. It was the number one best-selling book on Amazon within 48 hours. The book was a No. 1 New York Times bestseller in the issue of October 8, 2017, to be included in the next edition.