Dogecoin has secured a sponsorship deal with English Premier League (EPL) Watford Football Club, where the club’s mascot, the Shiba Inu dog, appears on the team’s jersey sleeves.
Stake.com said that they would begin implementing various cryptocurrency-themed projects, one of which is a 10 million Dogecoin giveaway.
Crypto and the Sports World
Crypto has gradually made its way into the sports world, with prominent digital currencies partnering with big-name organizations. AC Milan, one of the world’s biggest soccer clubs, has signed a relationship with BitMEX, and as a result, AC Milan’s digital platform is now the club’s official cryptocurrency trading partner.
Sports to cryptocurrency sponsorships were first established in December 2014, when BitPay inked a contract with ESPN Events. They agreed to become sponsors of the St. Petersburg Bowl as well. In the wake of big advertising networks, like Facebook and Google, being blocked, bitcoin marketers and publishers have had to find other strategies to promote their campaigns.
Not only does the UFC have multiple partners, such as the National Hockey League (NHL) team, the Canadiens, and the Aston Martin Racing Formula One team, but Crypto.com has multiple sporting team partnerships on its roster, including the National Hockey League (NHL) team, the Canadiens, and the Aston Martin Racing Formula One team.
FTX’s Numerous Sports Collaborations
Cryptocurrency exchange FTX has been engaged in sports collaboration activity, as well. As the first cryptocurrency exchange to sponsor a professional sports league in the US, with its sponsoring of the NBA’s Miami Heat arena.
FTX is the first cryptocurrency exchange to make a five-year deal with Major League Baseball to sponsor an entire professional sports league (MLB). FTX’s long-term partnership with the MLB will see the company’s emblem featured on umpire jerseys for the remainder of the season, beginning with this year’s MLB All-Star Game.
FTX acquired global marketing rights pertaining to MLB’s marks, logos, and special events under the deal. MLB.com, MLB Network, MLB.TV, and the league’s social media channels will also be used to promote the brand. In addition, FTX.US has contracted with MLB Players Inc., the subsidiary of the MLB Players Association (MLBPA) that handles all commercial operations for the MLBPA, to make use of highlight clips in content development.
FTX has also entered esports with the signing of a multi-year naming rights agreement with Team SoloMid, an esports organization, for $210 million, as well as a 19-year naming rights deal with Miami-Dade County, which is home to the Miami Heat NBA team.